Positioning and messaging generator
Turn a short brief about your business into a positioning statement and core messages your whole team can use.
Free tool
← Back to home
The Lab.
Marketing tools we build and use ourselves, from free tools to custom builds scoped for your business. Tools are grouped by the story they help with. Free tools come before custom builds, and tools marked Planned are still being built.
Business story tools
Get everyone inside the company explaining the business the same way.
Brand guidelines generator
Produce a first draft of your brand guidelines: voice, messaging rules and usage notes your team can follow.
Custom build
Market story tools
See how your industry and competitors describe you, and where you can stand apart.
Tandem Signal
Social media analytics that shows how your content and conversations perform, and where to act next.
Custom build
Battle card generator
Create one-page battle cards that show how you compare with a named competitor and what your sales team should say.
Free tool
Competitor analysis
Compare how competitors describe themselves and find the message gap you could own.
Free tool
Win/loss analysis
Find the real reasons you win or lose deals, drawn from your own sales notes and customer feedback.
Custom build
Customer story tools
Say what buyers need to hear, in the words they use.
Email generator
Draft sales and follow-up emails that stay on message, from a few details about your buyer and your offer.
Free tool
Prospect analysis
Summarise a prospect's business and priorities, so your outreach opens with what matters to them.
Free tool
ABM readiness scorecard
Answer a short set of questions to see how ready you are for account-based marketing and what to fix first.
Free tool
Across all three stories
Tools that look at your whole message at once.
Story alignment diagnostic
Rate how clear your business, market and customer stories are today, and see which one to fix first.
Free tool
SEO analyser
Check a page for search readiness and get a prioritised list of content and structure fixes.
Free tool
Custom CRM for growing businesses
A simple CRM built around how your small or mid-size business actually sells, not a generic template.
Custom build